Film > FILM
LEO BURNETT USA, Chicago / BUTTERBALL / 2007
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Overview
Credits
CampaignDescription
We asked regular people to film video messages to their families. Instead of running "regular" commercials, Butterball used its airtime to broadcast Thanksgiving greetings from real people to their families.
Translation
We asked regular people to film video messages to their families. Instead of running "regular" commercials, Butterball used its airtime to broadcast Thanksgiving greetings from real people to their families.
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