Australians, proud of their ability to laugh at themselves and others, are notorious for categorizing people according to their appearance, their job, their habits, their strengths and weaknesses. It’s this unique Australian ability to compliment a person while making fun of them at the same time that this epic taps into. Because VB beer is for everyone, we created a parade, celebrating the many types of Australians and the groups they belong to – including “Men who should’ve read the instructions”, “The Manscapers”, “Guys who peaked in high school” and the all important “Brewers”.

The parade culminates at a pub, with everyone joining together for a cold VB.