The agency Xmas card would have to be the hardest brief of the year. There is no budget, it is invariably briefed in at the last minute, and everyone has an opinion but with little desire to actually do anything.Add to this the target market – clients and industry colleagues – the toughest judges in the business.Only a desperate, naïve junior would volunteer for the brief. Thank God for our very own Baldrick (aka Marcus Johnston).

In traditional festive spirit, we decided to update the classic Xmas Advent calendar as a website that offered a new creative concept from Baldrick every day, counting down to Xmas. That’s 25 original ideas in 25 days. Not bad for a junior, ex-driver.We called it “Baldricksavesxmas.com”, complete with daily blogs that would update the world’s views on his concepts.We sent it to all our clients and pushed it out to the advertising community via industry magazine blogs.The whole process was captured on film, uploaded to flicker that linked directly to the website.

BaldrickSavesXmas had 9,000 plus views from 86 countries, 5,000 plus views of the intro video and over 1,500 people rated his ideas. Baldrick even had a job offer from an agency in Amsterdam.Clients started asking about Baldrick, and how they could retain him on their business.And along the way, some people said nice things about Droga5.Of course, the real result was that, in saving Xmas, Baldrick saved himself. Or at least his job.Maybe next year, he’ll save us all.

In traditional festive spirit, we decided to update the classic Xmas Advent calendar as a website that offered a new creative concept from Baldrick every day, counting down to Xmas. That’s 25 original ideas in 25 days. Not bad for a junior, ex-driver.We called it “Baldricksavesxmas.com”, complete with daily blogs that would update the world’s views on his concepts.We sent it to all our clients and pushed it out to the advertising community via industry magazine blogs.The whole process was captured on film, uploaded to flicker that linked directly to the website.