The tck tck tck Time for Climate Justice Campaign succeeded in unifying 250 NGOs, corporate brands and millions of ordinary people, behind one message and call to action pushing world leaders to agree a binding deal on emissions cuts at the COP15 UN Climate Change conference in Copenhagen in December of 2009.

Over a period of only 5 months, the largest, free, open source global campaign in the world transformed passive concern about climate change into active commitment from over 15 million people worldwide. The campaign dispensed with traditional marketing and communications strategies with created a simple, engaging global idea and then invited everyone to use it as their own.

People –individuals throughout the world – became the key channels for spreading the idea and recruiting others. We created a global movement without any media budget whatsoever.

•Media coverage of the campaign has been valued at over $10,000,000.

•15 million+ campaign supporters - with petition being delivered to the Executive Secretary of the United Nations Framework Convention on Climate at the onset of the Summit• Receiving over 2,500 pieces of media coverage in over 60 countries • 30 million page views, with 14 million page views in China alone • World's first digital music petition• A top ten music hit with the campaign anthem• Over 100 companies supporting with ads running in all key markets • Political endorsement from the UK Government • 250 NGO’s are campaigning under tck tck tck• Thousands of pieces of user generated content• Positive influence on leaders attending Copenhagen, including Barack Obama

Kofi Annan briefed the agency and the agency briefed the world. Over the period of the next 5 months several channels were used to engage the global public: •Events•Print•Website•Online•TV •Apparel•E-commerce•Public campaigning•E-CRM •Sponsorship•OOH•Celebrity endorsement•Social media•Campaign Anthem and video •Media : On-Line, TV, and Press To achieve the objective of creating a global movement for Climate Justice with NO media budget, the agency moved beyond traditional media planning and used people as media channels. An open-source toolkit downloadable from the campaign website and the world’s first musical petition, in the form of the ‘Beds Are Burning’ campaign anthem were used to ignite creative solutions from all corners of the earth and walks of life.