In order to overturn this unfortunate coincidence, in less than 72 hours we've created and produced a video with a humorous apology to Harry Kane for the incident involuntarily sponsored by the brand, offering him a bottle of Licor Beirão, Portugal's finest liqueur.

This film was shared online by Licor Beirão and immediately made the news across the world.

The match between Portugal and England national teams sponsored by Licor Beirão was held on June the 2nd.

In the following morning, the impressive tackle was on every newspaper, blog and TV.

We came across the idea and wrote the script in the afternoon.

The film was recorded less than 48 hours later and shared online on June the 6th on Licor Beirão's Facebook and Youtube accounts.

The film made the news around the world immediately and was watched over 2 million times and shared over 14 thousand times, becoming one of the most viral videos of the Euro 2016 (even though the brand wasn't an official sponsor).

The video was a global success, shared from Portugal to England, from Malasya to Qatar.

We made the news all over the world, generating uncountable unpaid media.

In only one week, the video was watched over 2 million times and generated over 14 thousand shares.

According to Unruly website, it was one of the 10 most shared ads of the Euro 2016, along with major brands like Nike, Adidas, Volvo and Carslberg. And one of the few that wasn't an official sponsor.

With a simple idea, a tight schedule and the smallest budget, we introduced football fans around the world a spirituous liqueur brand they were not familiar with.

Because it has turned a sponsorship effort that went wrong into a PR opportunity for a local brand trying to become global.

Licor Beirão is a Portuguese liqueur brand sold in several markets around the world. Even though it is the most famous liqueur brand in Portugal, its awareness abroad is pretty low.

That's why the brand has decided to reach a global audience by sponsoring a friendly match between England and Portugal.

A match that made the news worldwide because of a Portuguese player's reckless tackle and subsequent red card. An inglorious moment that took place right in front of our advertising board.

So we decided to overturn this sponsorship flop to show soccer fans around the world the kind of brand we are.

In less than 72 hours, we created and produced a film with a humorous apology to Harry Kane, offering him a bottle of Portugal's finest liqueur.

The film was shared on Licor Beirão social media accounts and immediately picked up.

Licor Beirão, “The Liqueur of Portugal”, is a Portuguese liqueur brand sold in several markets around the world. Even though it is the most famous liqueur brand in the country – because of its quality and its traditionally witty advertising – it's awareness abroad isn't quite the same.

That's why the brand decided to sponsor a friendly match between England and Portugal, taking place at the Wembley Stadium.

Unfortunately, the match made the news worldwide for the wrong reasons, when a Portuguese player's recklessly tackled British star Harry Kane and subsequently received the red card. An inglorious moment that took place right in front of our advertising board.

So we immediately decided to explore this unfortunate coincidence by creating a PR stunt to build awareness, reputation and goodwill around a brand most football fans worldwide were not familiar with.