The brief was to launch a new women’s web portal, Flossie.com. The site helps women of all ages get in touch with everything they need or want, from a huge range of partner websites. The objective was to communicate what Flossie.com was – a place for women to find whatever they need - while getting people talking about it and drawing them to the site to try it out. We wanted to show New Zealand women that Flossie.com is the place to go for whatever you’re looking for.

The launch thought was- ‘Whatever you need, it’s on Flossie.com.’

‘Whatever, you need, it’s on Flossie.com’. Even men?

Why not? We decided to give away men in the world’s first Man Vending Machine: an actual working vending machine, adapted to dispense real live single men on a busy inner city street. Women got to pick from Rich, Action Man, Romantic, Foreign or Classic – press the button, and to their surprise, a genuinely single man emerged from inside the vending machine in a puff of smoke to take her on an instant date. If women pressed Mr Perfect, they collected a vibrator instead.

The Man Vending Machine satisfied over 200 women, drew big crowds, got national news coverage across multiple media, and both the story and video footage were picked up on websites and blogs around the world.

Since launching late 2008, Flossie.com has 212,000 unique browsers every month and over 100,000 subscribers. The Man Vending Machine page is the most-read article on the site to date.

Flossie.com smashed its 12-month traffic targets in just 2 months. It’s now the #1 ranking network for females in New Zealand. One of their content sites, NZgirl.co.nz, is the #1 female website in the country.

The Man Vending Machine promotion was relevant to the brand because it gave women something they need, was fun and interactive, and provided for different tastes by offering a range of men (and vibrators) – just like the website content.It was something that really appealed to women, and has never been done before, so it would really get people talking. The cheeky tone is perfectly on-brand, as the site deals with categories from sex and relationships to fashion, cooking, and parenting.