After 6 years of not competing in any national competitions, and the previous team having retired, the players of the Egyptian national team have become unknown to most people. as the team starts to gear up for the African cup of nations, coca cola, the brand that has always supported the Egyptian fan, took it upon itself to help them memorize the new line up that was about to represent them, and get them hyped for the football season.

With our direct competitor being one of the main sponsors of the African Cup and endorsing several of the national team’s star players, Coke needed to hijack the event without mentioning the event. Unlike our competitor, we couldn’t and wouldn’t have a star studded campaign with the captains and most popular players of the team; after all Coke celebrates the fan. Unlike our competitor, we couldn’t show off our national jerseys or the African Cup logo. We couldn’t even refer to the games. So away from the football field we ventured, featuring instead what we knew we had going for us, the Egyptian fan with all his quirks. The fans who were going to help us take center stage by cheering their national team with our fun song; our tribute to the players who would make us proud once again.

With everything related to the African Cup being under the competition’s sponsorship, the director was faced with many challenges to be able to create an impactful ad. The director’s vision was to put the viewer amongst the real fans, and share with them something only the official sponsor of the Egyptian fans can. A run-down table tennis hall was his chosen backdrop coupled with the choice of manly mustached serious men in a retro wardrobe, giving the film a unique look and feel that immediately caught the viewer’s attention.