The music video features a bunch of old time, devout, Egyptian football fans singing in melancholic agony. Why? Because their team hasn’t qualified for the world cup in the last 28 years. Now, these senior fans, watching from intensive care units and in between popping meds, have one wish only, to see their team play in the world cup one final time! The darkly comedic musical is a dedication to the national team; a plea and a threat all at the same time. The message, it’s now or never.

Egypt hasn't qualified for the world cup in 28 years. A very frustrating 28 years! Every 4 years our hopes rise, only to be shattered with lame excuses. We've blamed everything from referees to the weather for our team's failure. The one consolation to the nation is, "there's always a next time".

But orange knew that excuses could only get us so far, the team needed to feel the pressure. The brand wanted the team to feel like there was no "next time". It was this time that mattered! Egypt needed a boost, Egyptians deserved one thing to be happy about, and football was always the answer.

Our film is a dark comedy, and the direction does this term justice. An obvious contrast of mood, lighting and utter loneliness, with the quirks and subtleties of absurdity and hopelessness. It’s dark, but utterly funny in its treatment. It’s grim but desperately silly. The direction helps create a fine balance between a devastated world of old fans and their lame, comic threat to the national team.