Media > Product and Service

CAR KEYS

LEO BURNETT COLOMBIANA, Bogota / BOLIVAR INSURANCE / 2008

Awards:

Shortlisted Cannes Lions
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Overview

Credits

OVERVIEW

CommunicationGoal

Raise the level of car insurance users, without a budget for traditional media.

Effectiveness

During the month of the action in the country’s main cities, call centre calls increased 21%. The insurance web page also increased its traffic in 13%, in regard to the former quarter.

Execution

Fake car keys were stuck onto the car door locks parked in the street, making car owner’s thought they have forgotten their keys in their door lock.

MediaStrategy

Young people who have a car and prefer leaving it on the street rather than paying an expensive parking lot.

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OPERATION

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OPERATION

RED CROSS, LEO BURNETT COLOMBIANA

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