Media > Product and Service
LEO BURNETT COLOMBIANA, Bogota / BOLIVAR INSURANCE / 2008
Awards:
Overview
Credits
CommunicationGoal
Raise the level of car insurance users, without a budget for traditional media.
Effectiveness
During the month of the action in the country’s main cities, call centre calls increased 21%. The insurance web page also increased its traffic in 13%, in regard to the former quarter.
Execution
Fake car keys were stuck onto the car door locks parked in the street, making car owner’s thought they have forgotten their keys in their door lock.
MediaStrategy
Young people who have a car and prefer leaving it on the street rather than paying an expensive parking lot.
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