TOEI STATION STADIUM

Financial Products & Services

MMS

AMF PENSION, FORSMAN & BODENFORS

Retail And E-Commerce, Including Restaurants

FRESH SALADS

MCDONALD'S, LEO BURNETT USA

Charities, Public Health & Safety, Public Awareness Messages

BLACK BOY WANTING WATER

STUDIO BRUSSELS, MORTIERBRIGADE

Best Use of Newspapers

THE ASAHI NEWSPAPER MOVES

THE ASAHI SHIMBUN COMPANY, DENTSU KANSAI

Best Use of Outdoor

FRESH SALADS

MCDONALD'S, LEO BURNETT USA

Best Use of Special Events & Stunt/Live Advertising

FAST NEWS

GRUNER & JAHR, GRABARZ & PARTNER

Fast Moving Consumer Goods

SPEIGHT'S GREAT BEER DELIVERY

LION NATHAN, PUBLICIS MOJO

Cars & Automotive Services

IS THAT THE LINEMAN?

TOYOTA, CONILL SAATCHI & SAATCHI

Clothing, Footwear & Accessories

RUN EASY

REEBOK, CARAT BOSTON

Commercial Public Services

PESO

TRICOM, OMD DOMINICANA

Travel, Entertainment & Leisure

NOT YOURS

NELKA RENT A CAR, JWT COSTA RICA

Publications & Media

INSIDE THE CRIMINAL MIND

SKY TV, OMD NEW ZEALAND

Charities, Public Health & Safety, Public Awareness Messages

INTERNET SHUTDOWN

MAOR, Y&R INTERACTIVE TEL AVIV

Charities, Public Health & Safety, Public Awareness Messages

I'M FINE TO DRIVE

ALIVE, THE JUPITER DRAWING ROOM

Best Use of Television

BLACK BOY WANTING WATER

STUDIO BRUSSELS, MORTIERBRIGADE

Best Use of Television

KIT KAT

NESTLE, OPTIMEDIA

Best Use of Newspapers

AIDS STATS

CAPE ARGUS, KING JAMES

Best Use of Ambient Media: Large Scale

TOEI STATION STADIUM

TOKYO METROPOLITAN GOVERNMENT, DENTSU

Best Use of Internet/New Media, Including Mobile Phones, PDAs, Etc.

GET IN THERE

UNILEVER, BBH

Best Use of Sponsorship

VETERAN FOOTBALL PLAYERS

HELVEPHARM, SPILLMANN/FELSER/LEO BURNETT

Use of Mixed Media

WEEK

MAXXIUM, TBWA\GERMANY

Use of Mixed Media

ALL YOU NEED TO KNOW AND THEN SOME

NE NATIONALENCYKLOPEDIN, FORSMAN & BODENFORS

Use of Mixed Media

SILVER SURFER

HISPANO FOXFILM, OMD SPAIN

Fast Moving Consumer Goods

FIGHT FOR KISSES

ENERGIZER, JWT

Titanium and Integrated

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Home Appliances, Furnishings, Electronics & Audio Visual

SHUTTER CHANCE

CANON, DENTSU

Brand Collateral

LIFE IS ELECTRIC

PANASONIC, DENTSU

Posters

THE BEAUTIFUL BLACK LIST

YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Posters

THE ULTIMATE PENCIL

STAEDTLER, DENTSU

Posters

THE ULTRA ASIAN

THE YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Posters

GET BACK, TOHOKU.

EAST JAPAN RAILWAY COMPANY, DENTSU

Titanium and Integrated

CONNECTING LIFELINES

HONDA, DENTSU

Posters

THE ONEDER BRAIN!!

YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Use of Exhibitions and Digital Installations

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Storytelling

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Other Consumer Products

A TIME MACHINE? A WASHING MACHINE?

HITACHI, DENTSU

Best use of Newspapers

ONE-HALF THE CALORIES, ONE-HALF THE AD

SUNTORY HOLDINGS LIMITED, DENTSU

Clothing, Footwear & Accessories

UNIQLO LUCKY LINE

UNIQLO, DENTSU

Clothing, Footwear & Accessories

TOKYO FASHION MAP

UNIQLO, DENTSU

Household: Other

WITH 10 YEARS OF LIFE

TOSHIBA, DENTSU

Infant Products, Toys & Educational Products

NAMELESS PAINTS

KOKUYO, DENTSU

Publications

THUNDER NIGHT FEVER! ART BOOK

MITSUBISHI, DENTSU

Best use of Sponsorship

PUBLIC VIEWING IN TOKYO

SKYPERFECTV!, DENTSU

Best Use of Other Digital Media including mobile devices

WISH I COULD BE TRUE TO MYSELF

SONY, DENTSU

TOSHIBA PRESENTS FM FESTIVAL 2004

TOKYO FM, DENTSU

Publications & Media

TOSHIBA PRESENTS FM FESTIVAL 2004

TOKYO FM, DENTSU

Print and Poster Ads

THE ULTIMATE PENCIL

STAEDTLER, DENTSU

Young Adults (18-34 years)

DISCOVER THE TRUTH

KADOKAWA CORPORATION, DENTSU