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RUF LANZ, Zurich / WWW.RICARDO.CH / 2008
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Explanation:www.ricardo.ch is the biggest platform for online shopping in Switzerland. A survey has revealed that the target group substantially underestimates the size and diversity of the product range. This campaign aimed to change that.The idea: What if the countless shopping offers from www.ricardo.ch were not sold over the internet? Then giant new shopping centres would have to be built. Such enormous buildings had never before been seen in tiny Switzerland!
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