The customer is a well-known lawyer in Zurich. The brief was to design a corporate identity that could be used on business cards, letterheads, note cards and envelopes.

Swiss attorneys and lawyers are a very conservative professional group. The challenge was to design a corporate identity that not only preserved discretion – but was still very distinctive.

The corporate identity was very well received by the lawyer’s clients. For they recognised the lawyer’s passion for small print, which they benefit from whenever they consult him.

Every day lawyers deal in depth with contracts and legal articles. Especially with the small print they involve. The idea for the design consisted of expressing this passion for the small print in a humorous way. So we used the smallest size of font that can still be read.