CPM is one of the largest information technology companies in Brazil, and Cisco Systems is a world leader in network infrastructure solutions. Together, they developed a unique solution to expand company networks. This solution assures that the information circulating within a company will be protected. A campaign was commissioned that would iinfluence prospects and offer these network solutions.

The response rate of the action surprised the client: 60% of the mailed companies scheduled a business meeting with CPM. These meetings are still in progress and the gross sales generated cannot yet be projected because the decision to acquire a service of this type is a slow process.

A database was prepared with the names of the top executives of companies from the manufacturing, commercial and service sectors, which have a large demand for network services. We learned that many of these executives played tennis in their spare time. A three-dimensional mailing that compared the network structure of a company with the string assembly of a tennis racket. A worn racket was used to symbolize a worn structure full of flaws, to prove that it’s essential to take good care of a network in order to transmit information smoothly from one side to the other.