CPM, an IT integrator, developed a solution for data storage that uses IBM equipment and state-of-the-art technology. This solution takes advantage of the customers' existing technology and enhances security and data (dice)* recovery to deal with disasters more effectively. The upshot is that, with the same infrastructure, smaller investments are needed and greater results are obtained. The communications goal was to generate visits for the sales team.* (Translator's Note: double meaning in Portuguese)

We created a three-dimensional direct mail with a simple and direct creative concept. We showed how the same data, stored differently, could produce completely different results.

The campaign was very successful. The client’s expectation was an 8% visit scheduling rate from a mailing list of 100 companies. The action generated a 20% scheduled visit rate achieved in little over one month after the campaign was launched.The revenue gained from a total investment of US$ 22,817.35 was US$ 2,281,731.54, in other words, an outstanding return in business, worth US$ 100.00 for each dollar invested.