Film > FILM

MELTING MOMS

ARNOLD, Boston / AMERICAN LEGACY FOUNDATION / 2007

Awards:

Shortlisted Cannes Lions
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OVERVIEW

CampaignDescription

In just one year, 12,000 kids are left motherless due to tobacco-related disease. To demonstrate this we placed a bunch of pregnant 'Mom’ ice sculptures at Central Park in NYC.

Translation

In just one year, 12,000 kids are left motherless due to tobacco-related disease. To demonstrate this we placed a bunch of pregnant 'Mom’ ice sculptures at Central Park in NYC.

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