Social and Influencer > Websites
TEAM ONE, El Segundo / LEXUS / 2006
Overview
Credits
CampaignDescription
The launch site for the redesigned Lexus IS embodies the tagline "Why live in one dimension?" It’s actually three IS launch sites in one, with each site advertising a different dimension of the all-new model. One elegant site unveils the IS as a beautiful luxury sedan, while another presents the revolutionary IS as the epitome of technology. Finally the third acts as a high-performance launch site for the adrenaline-churning IS. And each site allows the user to experience that particular dimension of the IS with a visually captivating CGI film.