The launch site for the redesigned Lexus IS embodies the tagline "Why live in one dimension?" It’s actually three IS launch sites in one, with each site advertising a different dimension of the all-new model. One elegant site unveils the IS as a beautiful luxury sedan, while another presents the revolutionary IS as the epitome of technology. Finally the third acts as a high-performance launch site for the adrenaline-churning IS. And each site allows the user to experience that particular dimension of the IS with a visually captivating CGI film.