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DISCOVERY CENTER
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2006
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The new Camry is surprising, ingenious and innovative. Engines designed by Formula-1 horsepower maniacs; seat fabric that softens the skin; air-conditioner that removes germs. Our task - to get the consumer to engage and discover the car in a touchable, human way.
At the Camry Discover Center the user can hurl a massive sphere against the car to discover the side-impact technology; rev all 268 horses and shift the 6-speed; take a road trip in a Camry Hybrid. Inspired by the hands-on learning in science museums, we seamlessly integrated motion graphics, 3D animation, video and illustration.
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