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FJ CRUISER
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2006
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The FJ Cruiser Bulletin offers the community of serious off-road enthusiasts a deep dive into the world of Toyota's new FJ Cruiser. Highly detailed 3D animations show-off the engineering beneath the sheet metal as videos shot on a wide variety of trail environments provide the proof. The FJ Inspection will enable users to, in 13 stages, assemble and disassemble the FJ while the Trail Teams section documents an extensive schedule of off-roading events with regularly updated videos, photos, stories and journal entries. All of this and more is housed in the clean and easy-to-use, yet very distinct FJ website.
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