Film > FILM

TIDE

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2006

Awards:

Bronze Cannes Lions

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Overview

Credits

OVERVIEW

CampaignDescription

No one expects a truck commercial to be set in the ocean. That's why we tweaked the Toyota Tacoma's “Unbreakable, caught on tape “ strategy into an “Unbreakable, caught on coastal web-cam” execution. This spot delivers on the promise of the previous executions, but with a different tone and environment that keeps the campaign fresh.

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24 items

Grand Prix Cannes Lions

NOITULOVE

Alcoholic Drinks

NOITULOVE

GUINNESS UDV, ABBOTT MEAD VICKERS.BBDO

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Gold Cannes Lions

BIG AD

Alcoholic Drinks

BIG AD

FOSTER'S, GEORGE PATTERSON Y&R

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Gold Cannes Lions

ICE SKATING PRIESTS

Alcoholic Drinks

ICE SKATING PRIESTS

INTERBREW, ACADEMY FILMS

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Gold Cannes Lions

UNDERWATER WORLD

Home appliances & furnishings

UNDERWATER WORLD

INDESIT COMPANY, LEO BURNETT ITALIA

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Gold Cannes Lions

LOVE STORY 4

Cosmetics & Beauty

LOVE STORY 4

SMOOTH-E (THAILAND), JEH UNITED BANGKOK

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Gold Cannes Lions

LOVE STORY 3

Cosmetics & Beauty

LOVE STORY 3

SMOOTH-E (THAILAND), JEH UNITED BANGKOK

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Gold Cannes Lions

LOVE STORY 2

Cosmetics & Beauty

LOVE STORY 2

SMOOTH-E (THAILAND), JEH UNITED BANGKOK

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Gold Cannes Lions

LOVE STORY 1

Cosmetics & Beauty

LOVE STORY 1

SMOOTH-E (THAILAND), JEH UNITED BANGKOK

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Gold Cannes Lions

IMPOSSIBLE DREAM

Cars

IMPOSSIBLE DREAM

HONDA, WIEDEN+KENNEDY

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Gold Cannes Lions

CHOIR

Cars

CHOIR

HONDA, WIEDEN+KENNEDY

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Gold Cannes Lions

BALLS

Home Electronics & Audio-Visual

BALLS

SONY, FALLON LONDON

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Gold Cannes Lions

MARCH OF THE EMPEROR

Publications & Media

MARCH OF THE EMPEROR

CANAL, BETC EURO RSCG

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Gold Cannes Lions

ROBBERY

Banking, Investment & Insurance

ROBBERY

BANGKOK INSURANCE, CREATIVE JUICE\G1 (TBWA)

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Gold Cannes Lions

TWISTER

Banking, Investment & Insurance

TWISTER

BANGKOK INSURANCE, CREATIVE JUICE\G1 (TBWA)

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Gold Cannes Lions

TYRE

Banking, Investment & Insurance

TYRE

BANGKOK INSURANCE, CREATIVE JUICE\G1 (TBWA)

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Gold Cannes Lions

CAMERA PHONE

Public Health & Safety

CAMERA PHONE

DEPARTMENT OF TRANSPORT, LEO BURNETT

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Gold Cannes Lions

ALZHEIMERS

Public Awareness Messages

ALZHEIMERS

INSTITUTE FOR SUPPORT OF ABUSED CHILDREN, LEO BURNETT PUBLICIDADE

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Gold Cannes Lions

BALLS (EXTENDED)

Best Use of Music

BALLS (EXTENDED)

SONY, FALLON LONDON

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Silver Cannes Lions

PARADE

Savoury Foods

PARADE

AMORA, TBWA\PARIS

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Silver Cannes Lions

SPIDER

Savoury Foods

SPIDER

AMORA, TBWA\PARIS

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Silver Cannes Lions

MARTIAN

Savoury Foods

MARTIAN

AMORA, TBWA\PARIS

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Silver Cannes Lions

SPANISHRUSSIAN

Savoury Foods

SPANISHRUSSIAN

UNILEVER, EL HOTEL/JWT

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Silver Cannes Lions

VLADIMIR

Savoury Foods

VLADIMIR

UNILEVER, EL HOTEL/JWT

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Silver Cannes Lions

VIDEO GAME

Sweet Foods & Snacks

VIDEO GAME

MASTERFOODS, TBWA\CHIAT\DAY

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Gold Cannes Lions

DOG

Cars

DOG

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Gold Cannes Lions

GIRLFRIEND

Other Vehicles, Auto Products & Services

GIRLFRIEND

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Bronze Cannes Lions

OLD MAN

Cars

OLD MAN

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Bronze Cannes Lions

TIDE

Other Vehicles, Auto Products & Services

TIDE

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Bronze Cannes Lions

REAL BEACH TRASH

Public Awareness Messages

REAL BEACH TRASH

SURFRIDER FOUNDATION, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

FJ CRUISER INTEGRATED LAUNCH

Titanium and Integrated

FJ CRUISER INTEGRATED LAUNCH

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

LAND CRUISER HERITAGE

LAND CRUISER HERITAGE

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

LAND CRUISER HERITAGE

Automotive

LAND CRUISER HERITAGE

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

LOOKS FAST

LOOKS FAST

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

PRIUS GAS CALCULATOR

Best use of Internet / New Media

PRIUS GAS CALCULATOR

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

MAKEOVER

Cars

MAKEOVER

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

CAR CHASE

Cars

CAR CHASE

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

WOLVES

Cars

WOLVES

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

LOMAX

LOMAX

OREGON SPORTS HALL OF FAME, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

FAMILY REUNION

Other vehicles, auto products & services

FAMILY REUNION

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

METEOR

Other Vehicles, Auto Products & Services

METEOR

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

HITLER

HITLER

ALLIED MODEL TRAINS, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

DENTIST

Corporate image

DENTIST

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Shortlisted Cannes Lions

SWIM MEET

Corporate image

SWIM MEET

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Automotive products & services

FJ CRUISER

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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DISCOVERY CENTER

Automotive products & services

DISCOVERY CENTER

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Automotive products & services

CITY GUIDE

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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PLANET KAIZEN

PLANET KAIZEN

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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Automotive

PLANET KAIZEN

TOYOTA, SAATCHI & SAATCHI LOS ANGELES

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