Social and Influencer > Online Advertising
NETX COMMUNICATIONS, Sydney / ELIZABETH ARDEN / 2005
Overview
Credits
CampaignDescription
In pre-launch, the purpose of this superstitial was to generate buzz and collect incidental email addresses from the target.Britney Spears is just visible, through a cutout of the bottle shape. This superstitial was a teaser for the launch of the Curious Britney Spears fragrance and played on the innate curiousity of the target audience - "try anything girls".If you click 'yes', I dare, your email was collected for further communications, if you clicked 'no' the browser simply closed as you clearly weren’t who we wanted to talk to.
More Entries from NETX COMMUNICATIONS
24 items