Social and Influencer > Online Advertising
CURIOUS
NETX COMMUNICATIONS, Sydney / ELIZABETH ARDEN / 2005
Overview
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OVERVIEW
CampaignDescription
In pre-launch, the purpose of this superstitial was to generate buzz and collect incidental email addresses from the target.Britney Spears is just visible, through a cutout of the bottle shape. This superstitial was a teaser for the launch of the Curious Britney Spears fragrance and played on the innate curiousity of the target audience - "try anything girls".If you click 'yes', I dare, your email was collected for further communications, if you clicked 'no' the browser simply closed as you clearly weren’t who we wanted to talk to.
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