Social and Influencer > Online Advertising
NETX COMMUNICATIONS, Sydney / VIRGIN / 2004
Overview
Credits
CampaignDescription
'Give your plastic the surgery it needs'. This proposition supported the launch of Virgin credit card driving the product benefits: liposuction for interest rates, massive reward implants and removal of unsightly fees. Benefits which, in combination, offered true differentiation in a category that frequently offers the consumer little more than a raw deal. Part of a series of Plastic Surgery Self Assessment Test Banners, this simple execution strongly highlighted these benefits. Slide the controller towards an annual fee of up to $200 or Virgin's no annual fee ever promise and your Annual Fee Annoyance level (stress wrinkles, crow's feet) changes accordingly.
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