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CURIOUS
NETX COMMUNICATIONS, Sydney / ELIZABETH ARDEN / 2005
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How do you describe a fragrance? For the launch of this scent we created an immersive experience - playing on the 'curiousity' of the target in an attempt to both describe the fragrance and create an emotional connection.Sophisticated but fun, the site's highlights include a 'truth or dare' game, emulsified comments and 'wish cards' for girls to send to their unsuspecting parents.
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