Social and Influencer > Online Advertising
HIGH INTEREST ANXIETY
NETX COMMUNICATIONS, Sydney / VIRGIN / 2004
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OVERVIEW
CampaignDescription
'Give your plastic the surgery it needs'. This proposition supported the launch of Virgin Credit Card driving the product benefits: liposuction for interest rates, massive reward implants and removal of unsightly fees. Benefits which, in combination, offered true differentiation in a category that frequently offers the consumer little more than a raw deal. Part of a series of Plastic Surgery Self Assessment Test Banners, this simple interactive execution strongly highlighted these benefits. Slide the controller towards the going market rate of 18% interest or the low 12.4% of Virgin and your high interest anxiety level (furrowed brow, bags under the eyes) changes accordingly.
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