Social and Influencer > Online Advertising
REWARD POINTS AGING
NETX COMMUNICATIONS, Sydney / VIRGIN / 2004
Overview
Credits
OVERVIEW
CampaignDescription
'Give your plastic the surgery it needs'. This proposition supported the launch of Virgin credit card driving the product benefits: liposuction for interest rates, massive reward implants and removal of unsightly fees. Benefits which, in combination, offered true differentiation in a category that frequently offers the consumer little more than a raw deal. Part of a series of Plastic Surgery Self Assessment Test Banners, this simple interactive execution strongly highlighted these benefits. Slide the controller towards worthless points or instant MatesRates rewards and your reward points aging level (wrinkles, hair colour) changes accordingly.
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