Social and Influencer > Online Advertising
OPERATION
NETX COMMUNICATIONS, Sydney / VIRGIN / 2004
Awards:
Overview
Credits
OVERVIEW
CampaignDescription
'Give your plastic the surgery it needs'. This proposition supported the launch of Virgin credit card driving the product benefits: liposuction for interest rates, massive reward implants and removal of unsightly fees. Benefits which, in combination, offered true differentiation in a category that frequently offers the consumer little more than a raw deal. This simple interactive execution brought all three benefits together through an online remake of the classic operation game. A Virgin credit card is on the slab and it’s up to you to remove the annual fee and the high interest rates - the rewards are there to stay.
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