Social and Influencer > Online Advertising
NETX COMMUNICATIONS, Sydney / VIRGIN / 2004
Overview
Credits
CampaignDescription
'Give your plastic the surgery it needs'. This proposition supported the launch of Virgin credit card driving the product benefits: liposuction for interest rates, massive reward implants and removal of unsightly fees. Benefits which, in combination, offered true differentiation in a category that frequently offers the consumer little more than a raw deal. Part of a series of Plastic Surgery Self Assessment Test Banners, this simple execution strongly highlighted these benefits. We loved thinking that people might actually place their thumb on the monitor to take this test. Go ahead, give it a go.
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