Film > FILM
REPLACEMENT SMOKER
ARNOLD WORLDWIDE, Boston / AMERICAN LEGACY FOUNDATION / 2004
Awards:
Silver Cannes Lions
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CampaignDescription
The tobacco industry needs new customers to replace the ones that their product kills. This spot shows people putting mannequins on the street to act as 'replacement smokers', with stickers saying 'replacement'. A young girl shown does not have a replacement for her father who died from emphysema.
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