"Dairy Free" is synonymous with "tastes like crap." To combat that and get people to give Daiya's new non diary cheese a chance, we created the Cheesier than ever campaign.

The awkward family portrait is one of the cheesiest - and most made fun of - styles of photography in America. By further exaggerating this already-ridiculous slice of cultural history, we made something even funnier and even cheesier.