To prove that Webroot, an internet security company, could protect you from all possible threats, including yourself, we created the Social Media Sobriety Test. The idea took advantage of the popularity of people getting on Facebook, Twitter and other social media sites after a night of drinking. Instead of allowing them to make drunken posts they would regret in the morning, the Social Media Sobriety Test made them first prove their sobriety by taking an otherwise simple test. The free plug-in found users and PR around the globe, proving what we suspected from the beginning, posting under the influence is an international problem with real (drunk) victims.