ONE-HALF THE CALORIES, ONE-HALF THE AD

Best use of Mixed Media

MAGNUM 7 DEADLY SINS - GIVE IN TO IT

UNILEVER, UNIVERSAL McCANN AUSTRALIA

Best use of Television

STUDIO LIGHTS

OSRAM, SAATCHI & SAATCHI

Best use of Television

TITANIC

MASTERCARD, McCANN-ERICKSON PUERTO RICO

Best use of Magazines

MINI COOPER - 2002 LAUNCH CAMPAIGN

MINI, CRISPIN PORTER + BOGUSKY

Best use of Newspapers

ONE-HALF THE CALORIES, ONE-HALF THE AD

SUNTORY HOLDINGS LIMITED, DENTSU

Best use of Newspapers

PIPES

COMGAS, LEW LARA

Best use of Outdoor

ACDELCO BATTERIES

GENERAL MOTORS, McCANN-ERICKSON BRASIL

Best use of Outdoor

AFGHAN GIRL

NATIONAL GEOGRAPHIC, BATES PORTUGAL

Special Events / Stunts

DURACELL ULTRA M3 LAUNCH

DURACELL, OMD

Best use of Internet / New Media

TATE MODERN'S WARHOLISER

TATE, NAKED COMMUNICATIONS

Best use of Mixed Media

ATOFF ANTI-SMOKING CAMPAIGN

ALABAMA TOBACCO FREE FAMILIES, LUCKIE AND COMPANY

Best use of Sponsorship

GUARANA BRASIL-JARDEL

UNICER, TEMPO OMD PORTUGAL

Best use of Sponsorship

MOTHER'S DAY

CERVECERIAS QUILMES, YOUNG & RUBICAM

Youth

3-MINUTE COMIC PROJECT

SHOGAKUKAN, DENTSU

Young Adults (18-34)

SONJAWASHERE

SONERA, TBWA\PHS HELSINKI

All Adults

MINI COOPER - 2002 LAUNCH CAMPAIGN

MINI, CRISPIN PORTER + BOGUSKY

Business to business

STAGGERING INNOVATION

BELL CANADA, COSSETTE MEDIA

Best use of Television

SEIKO LEADING EDGE OF TIME

SEIKO, ZENITH MEDIA

Best use of Television

TELECOM SUPER PLAY'S

TELECOM NEW ZEALAND, SAATCHI & SAATCHI NEW ZEALAND

Best use of Television

BRAND JORDAN MUCH RESPECT VIDEO

JORDAN BRAND, WIEDEN+KENNEDY NY

Best use of Television

TEST MAN

VERIZON, ZENITH MEDIA SERVICES

Best use of Television

LOVE CRUISE: THE MAIDEN VOYAGE

POLAROID, STARCOM MEDIAVEST GROUP

Best use of Television

INTERACTIVE

TELEFONICA, DDB ARGENTINA

Best use of Cinema

LISTERINE POCKETPAKS CINESCRAMBLER

LISTERINE POCKETPAKS, BATES CANADA

Titanium and Integrated

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Home Appliances, Furnishings, Electronics & Audio Visual

SHUTTER CHANCE

CANON, DENTSU

Brand Collateral

LIFE IS ELECTRIC

PANASONIC, DENTSU

Posters

THE BEAUTIFUL BLACK LIST

YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Posters

THE ULTIMATE PENCIL

STAEDTLER, DENTSU

Posters

THE ULTRA ASIAN

THE YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Posters

GET BACK, TOHOKU.

EAST JAPAN RAILWAY COMPANY, DENTSU

Titanium and Integrated

CONNECTING LIFELINES

HONDA, DENTSU

Posters

THE ONEDER BRAIN!!

YOSHIDA HIDEO MEMORIAL FOUNDATION, DENTSU

Use of Exhibitions and Digital Installations

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Storytelling

SOUND OF HONDA / AYRTON SENNA 1989

HONDA, DENTSU

Other Consumer Products

A TIME MACHINE? A WASHING MACHINE?

HITACHI, DENTSU

Best use of Newspapers

ONE-HALF THE CALORIES, ONE-HALF THE AD

SUNTORY HOLDINGS LIMITED, DENTSU

Clothing, Footwear & Accessories

UNIQLO LUCKY LINE

UNIQLO, DENTSU

Clothing, Footwear & Accessories

TOKYO FASHION MAP

UNIQLO, DENTSU

Household: Other

WITH 10 YEARS OF LIFE

TOSHIBA, DENTSU

Infant Products, Toys & Educational Products

NAMELESS PAINTS

KOKUYO, DENTSU

Publications

THUNDER NIGHT FEVER! ART BOOK

MITSUBISHI, DENTSU

Best use of Sponsorship

PUBLIC VIEWING IN TOKYO

SKYPERFECTV!, DENTSU

Best Use of Other Digital Media including mobile devices

WISH I COULD BE TRUE TO MYSELF

SONY, DENTSU

TOSHIBA PRESENTS FM FESTIVAL 2004

TOKYO FM, DENTSU

Publications & Media

TOSHIBA PRESENTS FM FESTIVAL 2004

TOKYO FM, DENTSU

Print and Poster Ads

THE ULTIMATE PENCIL

STAEDTLER, DENTSU

Young Adults (18-34 years)

DISCOVER THE TRUTH

KADOKAWA CORPORATION, DENTSU