Two men from the future are traveling on train (which is a 8K theater) in their hometown. The scenery outside the window is not real although it looks real.

In this context, there arouse a necessity to promote the publicity of “the attractiveness of 8K” toward a wider range of generations not having so much interests in home electric appliances as well as the users interested in them.

However, promoting “8K” from the perspectives of its “beauty of images” and “advanced technologies” will not be able to differentiate it from the products and technologies of other companies, reaching only some of early adaptors.

Then, our strategy was to have users closely feel “8K” instead of understanding it as a piece of knowledge by getting them to watch the video for their having a simulated experience of the tastes and sensations obtained through the images displayed on our “8K” liquid crystal TV.