Background:The client continues infiltrating the value of glasses as a fashion item and exploring a new market with our strategy of low cost and thorough craftsmanship. An advertisement that is aimed to enlighten the value of glasses as a fashion item.

Solution :By changing the intellectual impressions of animals, we aim to make people in the world, who saw the advertisement, have their experiences: “impressions are greatly changed simply by wearing glasses”. Through this effect, we clearly showed “the change of impression” that glasses produced by taking care of the brand image more than the visual image of the product.

Result:The sales on the day of advertisement expanded 1.5 times. In addition, it was spread also through SNS, so that the retweet score in the twitter got into the domestic top 20 at the time of the day of the removal of information ban.

Glasses; they are the initial point of contact between an individual and the outside world.

If that touch point changes, the type of information one receives will also be different.

Changing your life is hard to do.

No, that's not entirely true. We are always changing, one moment at a time, into different people.

So, why not try changing your glasses? Of course, I can't recommend this for those who aren't looking for something new in life. Change your life with something small.

Something small can still inspire change your life.