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CONTRAPUNTO BBDO, Madrid / AMNESTY INTERNATIONAL / 2018

Awards:

Shortlisted Cannes Lions
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Overview

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OVERVIEW

EntrySummary

The sale of weapons is something lawful, although sometimes the way in which it is done goes beyond the barriers of ethics. Many countries sell weapons to countries that use them, skipping human rights and hiding who they sold them to until the damage is done . This campaign wants to denounce that obscurantism complicit in thousands of crimes.

Translation

SPAIN. What is Spain hiding about arms that are made in Spain? Spain is hiding the sale of arms to Saudi Arabia until it is irreversible. Arms worth 728 million euros and that can be used to bomb civilians in Yemen. AMNESTY INTERNATIONAL.

UNITED KINGDOM. What is the United Kingdom hiding about arms that are made in the United Kingdom? The United Kingdom earned more than 4.600 million pounds selling arms to Saudi Arabia that were used to bomb hospitals, schools and markets in Yemen. AMNESTY INTERNATIONAL.

UNITED KINGDOM. What is the United States hiding about arms that are made in the United States? The United States sells 1 out of every 3 arms that are sold in the world. Many are used by Saudi Arabia to bomb hospitals, schools and markets in Yemen. AMNESTY INTERNATIONAL.

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