Print and Publishing > Print & Publishing

HUNGARY

CONTRAPUNTO BBDO, Madrid / AMNESTY INTERNATIONAL / 2016

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
1 of 0 items

Overview

Credits

OVERVIEW

EntrySummary

The three elements of "Flags" are based on a visual representation of injustice, without no title being needed. The only copy that was used, in an ironic way, was #RefugeesWelcome, the most widely-used hashtag in support of refugees.

The reason for this campaign was to protest against the political decisions that are putting refugees’ lives at risk because of the use of fences and checkpoints: decisions such as the one made by Spain, which in March 2015 approved a text that legalised the "on the spot" deportations of migrants and refugees that the Civil Guard has been carrying out in Ceuta and Melilla; or in Hungary, which in September 2015 set up transit zones on its border with Serbia to return asylum-seekers after minimal procedures with questionable safeguards. In total, EU member states have built more than 235 km of fences along the EU’s external borders.

More Entries from Charities & Appeals in Print and Publishing

24 items

Grand Prix Cannes Lions
MCWHOPPER

Restaurants & Fast Food Chains

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)

More Entries from CONTRAPUNTO BBDO

24 items

Silver Cannes Lions
2 IN 1

Cars & Automotive Services

2 IN 1

MERCEDES BENZ, CONTRAPUNTO BBDO

(opens in a new tab)