We intervened in the official footballs of the most important South American matches by printing prejudicial phrases that women had to overcome in order to play football. As the matches were played, these phrases began to disappear.

The football is a small element, but it is the element that people pay the most attention to when following the game. The football has ever been used this way in order to promote a message.

In South America, football, or soccer, is considered to be a sport that only men should play. This prejudice drives women away from playing this sport. For decades, women have had to fight to have a place within this sport.

The action sought to attract more women to this sport by showing how the prejudices that drive women away from football are erased the more it is played. By eliminating these prejudices from the collective thought of South Americans, we are setting an environment that is more conducive for women to play football.