Unique 4G music installation which plays music when people use Tele2 4G internet. The installation was opened for public in a modern art gallery in Vilnius. In the installation, every individual connection to 4G network became a sound of music.

In a local art gallery, a team of artists, programmers, engineers and other experts created a room-sized kinetic sculpture that turns 4G data into music. The installation features 77 individual segments—some fixed to walls, others suspended from the ceiling—that make generative music, each featuring a metal bar, sound activator, sound damper, resonator, and mechatronics (technology that combines electronics and mechanical engineering). A special algorithm links the music notes to the different regions of Lithuania and their TELE2 4G network’s browsing data. The notes are distributed throughout the space so that, as the visitor walks through the installation, they hear a different harmonic composition at each point.

The installation was a participant in the Vilnius Culture Night’17, attracting thousands of visitors. Articles, videos and impressions from the event were spread via online channels and earned media.

During the event the number of visitors to the gallery increased by 7 times. We got thousands of positive impressions on social media, including one from the Lithuanian ministry of Culture. During the event, the overall perception of TELE2 as a company with innovative products and services, as well as fast and stable mobile internet provider, increased significantly, surpassing the main competitor. Brand quality perception increased by 16%. Perception as a fast and stable mobile internet provider increased by 21%. The average view duration of the online documentary about our project was 2 min. 33 s. View rate of it was 18%.

We wanted to show that quality and innovation are the reasons behind the TELE2 4G network’s popularity. But instead of just declaring plain facts, we wanted the users to experience it. So we created a walk-in installation, where digital data merges with the real world – 4G data transforms into sounds of music. It became a fusion of the online and offline worlds, as event visitors shared their impressions via their smart devices, directly influencing the sound of the 4G music.

Instead of just declaring the fact that Tele2 4G network is the most popular 4G network in Lithuania, we wanted to engage our users. Make them part of something big and data related. So we created the installation, that plays music because people use 4G internet. This way the users of 4G network had a chance to influence the sounds of installation, while browsing wherever they were. Moreover, the whole audience had an opportunity to come to the gallery and experience what does 4G internet sound like.

TELE2 is the most popular 4G internet provider in Lithuania. Yet most of the audience, even active smart phone users, have no clue what the 4G network actually means. The reason for it – people cannot touch or see it physically. So we needed some universal language or symbols to show the audience what the 4G is, as well as demonstrate the innovations behind TELE2 4G network.