Outdoor > Ambient

TELE2 4G MUSIC

ADELL TAIVAS OGILVY, Vilnius / TELE2 / 2018

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Overview

Credits

OVERVIEW

BriefExplanation

TELE2 is the most popular 4G internet provider in Lithuania. To show that the reason behind network’s popularity is high quality and innovations, we created a unique installation, that plays music when people use TELE2 internet. The installation was opened for public in modern art gallery in Vilnius. In this walk-in installation individual connection to 4G network became a sound of music.

EntrySummary

Most of the audience, even active smart phone users, have no clue what the 4G network actually means. The reason for it – people cannot touch or see it physically. So we needed some universal language or symbols to show the audience what the 4G is, as well as demonstrate the innovations behind TELE2 4G network.

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