Unique 4G music installation which plays music when people use Tele2 4G internet. The installation was opened for public in a modern art gallery in Vilnius. In the installation, every individual connection to 4G network became a sound of music.

The installation was executed in minimalist aesthetic. It’s strict clear form was filled with ever-changing generative music. A walk-in sculptural object consisting of 77 original sound producing segments, distributed in an exhibition space to fit it’s spatial and acoustic characteristics. The exhibition space was modified due to aesthetic, acoustic and technical needs. Each segment consists of a metal bar, a sound activator, a sound damper, a wooden resonator and mechatronics. The distribution of the segments forms 4 narrow and 11 wide directions of movement in the exhibition space, allowing a visitor to experience unique sensorous adventure depending on a chosen trajectory. Music intervals were chosen following harmonic rules of ancient Lithuanian traditional songs (sutartine). The installation produced spatially distributed musical patterns from Tele2 4G network data by using dedicated algorithm. The light, its brightness and the speed of the shadow animation were also connected to the started sessions.

The 4G music installation became an important part of the city’s cultural and entertainment life. The event was a participant in the Vilnius Culture Night’17. It attracted thousands of visitors. During the event the number of visitors to the gallery increased by 7 times. We got thousands of positive impressions on social media, including one from the Lithuanian ministry of Culture. During the event, the overall perception of TELE2 as a company with innovative products and services, as well as fast and stable mobile internet provider, increased significantly, surpassing the main competitor. Brand quality perception increased by 16%. Perception as a fast and stable mobile internet provider increased by 21%. The average view duration of the online documentary about our project was 2 min. 33 s. View rate of it was 18%.

Tele2 is the most popular 4G internet provider in Lithuania. We had to show that the reason behind network’s popularity is high quality and innovations.