To prove that TELE2 Open Internet could work in any house we built a house that could appear anywhere in the country – carried by a hot air balloon. We set off to a journey across Lithuania to make sure Tele2 Open internet works everywhere.

Together with an experienced team of engineers, designers and pilots we built a functioning flying house. To lift the house up, we chose a hot air balloon. This way, only the wind determined where our team would land. Civil Aviation Administration gave us an official permission for flights. We set off to a journey across Lithuania to monitor how the internet works. The journey with TELE2 FLYING HOUSE served as a material for communication in traditional and online media channels.

Seeing that Tele2 Open Internet works perfectly even in a flying house, the audience was convinced that it is the right choice for them. Sales of the product increased by 156 percent during the first month of the campaign, and are continuing to grow. The product website has doubled in traffic. The overall perception of Tele2 as a provider of innovative products and services has hit a historical high with growth rate of 25%, surpassing the main competitor by 9 percent points. After just one moth of communication the production recognition was 78%.

Instead of persuading our audience that a new product – TELE2 modern wireless home internet is the right choice for them, we chose to prove it with experiment.

To demonstrate that TELE2 Open Internet could work in any house, we built our own media channel – a flying house, carried by a hot air balloon. After seeing that Tele2 Open Internet works perfectly even in a flying house and in the most remote places of the country, the audience was convinced that it is the right choice for them.

Some time ago internet reached Lithuanian houses solely by cables. Our goal was to introduce modern wireless home internet and convince people around the country that they need it for their homes.

Instead of investing huge budgets into paid advertising, we build our own media channel – TELE2 Flying House. In the process, we documented its journey across Lithuania and distributed the results through traditional and online media channels. Proving that internet could work anywhere served the goal, word-of-mouth spread and the audience got our message right.

Tele2 introduced a modern wireless home internet service in Lithuania. It is not restricted by any cables and works even in the most remote places. In other words, it could work in any house.