The music video features a bunch of old time, devout, Egyptian football fans singing in melancholic agony. Why? Because their team hasn’t qualified for the world cup in the last 28 years. Now, these senior fans, watching from intensive care units and in between popping meds, have one wish only, to see their team play in the world cup one final time! The darkly comedic musical is a dedication to the national team; a plea and a threat all at the same time. The message, it’s now or never.

Egypt hasn't qualified for the world cup in 28 years. A very frustrating 28 years! Every 4 years our hopes rise, only to be shattered with lame excuses. We've blamed everything from referees to the weather for our team's failure. The one consolation to the nation is, "there's always a next time".

But orange knew that excuses could only get us so far, the team needed to feel the pressure. The brand wanted the team to feel like there was no "next time". It was this time that mattered! Egypt needed a boost, Egyptians deserved one thing to be happy about, and football was always the answer.

our generation has suffered for years. 

and pretty soon we wont be here(s)

one last wish before we turn in. 

to see our team in the worldcup spin. 

it's the now-or-never tune. 

we’ll be in our coffins soon. 

old-age eating us alive

ICU from nine to five. 

born in 1922

we’ve seen football thru and thru

but now that we’ve got alzheimers

god knows who is playing who. 

can't feel our legs can't feel our bones

pneumonia, dementia, kidney stones

hypertension everyday

diabetes is yea or nay 

it's the now-or-never tune. 

we’ll be in our coffins soon. 

old-age eating us alive

ICU from nine to five. 

better get your shit together. 

parkinson says now or never.

we’ve been waiting 30 years

and we don’t want to go in tears. 

we wont take excuses this time. 

cuz for us there is no next time. 

dont fade this Russian dream away

and let us go and not see you play. 

we’ve got joint pain for lunch. 

diabetes by the bunch

we’re telling you there is no next time. 

and surely this is not a hunch. 

it's the now-or-never tune. 

we’ll be in our coffins soon. 

old-age eating us alive

ICU from nine to five.