Film begins with the Renault KWID stopping at a traffic light.

Through the window, the driver sees a poster of the Incredible Hulk and starts to imagine things.

On the radio he hears news of a satellite that is approaching Earth. Suddenly, the Hulk enters the scene. He looks at the driver, and with his eyes, challenges him to try and avoid this huge disaster.

From this point on, KWID and the Hulk go off into town, getting into dangerous situations that reinforce the car’s features and qualify it as the city’s hero.

In the end, the Hulk and KWID are able to avoid the disaster.

Our protagonist wakes up from his daydream and drives off.

It is always a challenge to tell a story with a character that is not on set.

Honestly, thanks to the cooperation of both the agency and the client, the project flowed and that made it easy to direct.

Unlike other projects, this project had a strong direction from the pre-production process.

After an exhaustive search of locations, the assembly of the film began. Using Google Maps as a tool, we built a 3D preview that served as a reference to go out and shoot the commercial.

Then, using resources such as a Russian Arm, a drone, a GoPro and an Alexa, the work was to recreate in the most beautiful way the scenes that were already planned.