In Italian, Lungo means tall - tall as Javi and Pasto, the owners of this production company who are 2 meters in height.

We designed this playful logo thinking of this particularity and the versatility, which is one of the main characteristics that this client wanted to talk about.

In Argentina, the production companies are full of sober-minded visual identities, so we needed to build an identity which stands-out showing this frolicsome spirit.

This logo’s main goals were to convey playfulness and flexibility and apply that to a diverse ecosystem which includes a variety of object as cards, t-shirts, mugs, cups, posters and more.