The Middle East has always been in the news for all the wrong reasons. Most of which revolve around perceptions that have been built over time. This is a campaign determined to shed light on the reality of the region's geopolitical landscape. 3 revolutionary ads that challenge global perception by offering an unseen perspective. Each with a powerful line, that when read as English (left to right), seem to be in coherence with misguided global opinion. The same English line, when read as Arabic would be read, (right to left), it highlights the truth.