Preventive medical communication has been the same for decades. Having slowly moved into a blind spot. Since 2012, more art galleries and exhibition centres have opened in Dubai than anywhere else in the region. Making this city the art and culture capital of the Middle East. While most health-related posters go unnoticed, a work of art never fails to make the people of Dubai stop in their tracks.

We infiltrated the most popular art exhibitions in the city and added some of our own masterpieces which were in fact recreated microscopic images of deadly germs. Each piece spread awareness about the diseases caused by the germs and how simple hygiene habits could prevent them. Seeding an infectious idea that helps prevent infections.

These works of art were also displayed across every Medcare hospital and medical centre, where they caught the attention of every patient that walked in.

They are smaller.

578mm x 830mm