In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues. Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love.

Poland is the 2nd most homophobic country in the EU. The goal of the event organized the day before the Equality Parade in Warsaw was to support the LGBT community and to increase interest in the subject of marital equality. Ben&Jerry's and NGOs strive to ensure an equal right to marry for everyone until 2025. The rainbow event’s tagline was Love is love - every love is equal and just as important. Similarly, the rainbow is simply a rainbow, not a tool of provocation or propaganda. We wanted the restored rainbow to be indestructible this time. In reference to previous arsons, we decided to use water to make it fireproof.