Outdoor > Ambient & Experiential

SOUVENIRS DE PARIS

MARCEL, Paris / CENTRE POMPIDOU / 2019

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

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"Souvenirs de Paris" consisted in creating statuettes of the Pompidou Centre, and selling them in the middle of the "real ones" to exaggerate the fame of the Centre... and thus convince the tourists of its unavoidable character.

Cultural/Context information for the jury

The Pompidou Centre is an exception in the landscape of major French museums: unlike other similar institutions such as the Louvre or Orsay, its share of foreign visitors is lower than its share of local visitors. In 2017, 3.37 million people visited the Centre: 40% are foreign tourists, and 60% are French. The ratio is almost the opposite for the other major museums in the capital, which have become must-see tourist destinations.

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