Direct > Direct: Sectors

THISABLES

McCANN , Tel Aviv / IKEA / 2019

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Consumer Durables in Direct

24 items

Grand Prix Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
STREET-VET

Other FMCG

STREET-VET

PURINA, McCANN PARIS

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Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
THE WHOPPER DETOUR

Challenger Brand

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
BURN THAT AD

Challenger Brand

BURN THAT AD

BURGER KING, DAVID SÃO PAULO

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Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

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Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

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Silver Cannes Lions
BILLIE JEAN KING YOUR SHOES

Use of Ambient Media: Small Scale

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

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Silver Cannes Lions
THISABLES

Use of Ambient Media: Small Scale

THISABLES

IKEA, McCANN

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Silver Cannes Lions
SCENT BY GLADE

Use of Ambient Media: Small Scale

SCENT BY GLADE

S.C JOHNSON, OGILVY

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Silver Cannes Lions
THE WHOPPER DETOUR

Data-driven Targeting

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Silver Cannes Lions
BURN THAT AD

New Realities & Voice-activation

BURN THAT AD

BURGER KING, DAVID SÃO PAULO

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Silver Cannes Lions
STREET-VET

Digital Installations & Interactive Screens

STREET-VET

PURINA, McCANN PARIS

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Silver Cannes Lions
VOICE OF HUNGER

Co-creation & User Generated Content

VOICE OF HUNGER

SWIGGY, DENTSU WEBCHUTNEY

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Silver Cannes Lions
EXPENSIFY TH!$

Launch / Re-launch

EXPENSIFY TH!$

EXPENSIFY, JOHNXHANNES NEW YORK

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Silver Cannes Lions
BILLIE JEAN KING YOUR SHOES

Challenger Brand

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

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Silver Cannes Lions
SECOND CHANCES

Breakthrough on a Budget

SECOND CHANCES

DONATE LIFE CALIFORNIA, CASANOVA//McCANN

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Bronze Cannes Lions
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

Other FMCG

THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

THE FEMALE COMPANY, SCHOLZ & FRIENDS

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Bronze Cannes Lions
MISCARRIAGE ASSOCIATION - CARDS OF ACKNOWLEDGEMENT

Healthcare

MISCARRIAGE ASSOCIATION - CARDS OF ACKNOWLEDGEMENT

MISCARRIAGE ASSOCIATION, MRM//McCANN

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Bronze Cannes Lions
BILLIE JEAN KING YOUR SHOES

Consumer Durables

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

(opens in a new tab)
Bronze Cannes Lions
NO NEED TO FLY - AROUND THE WORLD IN GERMANY

Travel

NO NEED TO FLY - AROUND THE WORLD IN GERMANY

GERMAN RAIL, OGILVY GERMANY

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Bronze Cannes Lions
MIND THE GAP

Travel

MIND THE GAP

BERLINER VERKEHRSBETRIEBE, SERVICEPLAN GERMANY

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Bronze Cannes Lions
POSTABLE FUKUSHIMA LOCAL PAPER

Media / Entertainment

POSTABLE FUKUSHIMA LOCAL PAPER

FUKUSHIMA-MINPO CO., DENTSU INC.

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More Entries from McCANN

24 items

Grand Prix Cannes Lions
THISABLES

Corporate Image & Communication

THISABLES

IKEA, McCANN

(opens in a new tab)
Grand Prix Cannes Lions
TRUE NAME

Market Disruption

TRUE NAME

MASTERCARD, McCANN

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Grand Prix Cannes Lions
THE BREAD EXAM

Cultural Insight

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Gold Cannes Lions
THISABLES

OTC Products / Devices

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
ROADSIDE MARKET

Consumer Services / Business to Business

ROADSIDE MARKET

MASTERCARD, McCANN

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Gold Cannes Lions
TRUE NAME

Consumer Services / Business to Business

TRUE NAME

MASTERCARD, McCANN

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Commercial Publications

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

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Gold Cannes Lions
THISABLES

Brand-led Education & Awareness

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
THE BREAD EXAM

Brand-led Education & Awareness

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Customer Acquisition & Retention

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
THE BIRTH OF GAMING TOURISM

Gaming

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

(opens in a new tab)
Gold Cannes Lions
THE BREAD EXAM

Local Brand

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

(opens in a new tab)
Gold Cannes Lions
THE BREAD EXAM

Local Brand

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

(opens in a new tab)
Silver Cannes Lions
VAGINA APPRECIATION DAY

Regulated: Direct to Consumer

VAGINA APPRECIATION DAY

ANNOVERA, McCANN

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Silver Cannes Lions
THISABLES

Product Innovation

THISABLES

IKEA, McCANN

(opens in a new tab)
Silver Cannes Lions
THE BIRTH OF GAMING TOURISM

Brand Integration & Sponsorships / Partnerships

THE BIRTH OF GAMING TOURISM

XBOX, McCANN

(opens in a new tab)
Silver Cannes Lions
THISABLES

Use of Ambient Media: Small Scale

THISABLES

IKEA, McCANN

(opens in a new tab)
Silver Cannes Lions
ROADSIDE MARKET

Use of Social Platforms

ROADSIDE MARKET

MASTERCARD, McCANN

(opens in a new tab)
Silver Cannes Lions
THE BREAD EXAM

Corporate Image & Communication

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

(opens in a new tab)
Silver Cannes Lions
TRUE NAME

Customer Acquisition & Retention

TRUE NAME

MASTERCARD, McCANN

(opens in a new tab)
Silver Cannes Lions
GOABILITY

Co-creation & User Generated Content

GOABILITY

MOTABILITY, McCANN

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Silver Cannes Lions
THE BREAD EXAM

Innovative Use of Influencers

THE BREAD EXAM

SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION, McCANN

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