Direct > Data & Technology

THE WHOPPER DETOUR

FCB NEW YORK / BURGER KING / 2019

Awards:

Silver Cannes Lions
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Overview

Credits

More Entries from Data-driven Targeting in Direct

24 items

Grand Prix Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
STREET-VET

Other FMCG

STREET-VET

PURINA, McCANN PARIS

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Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

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Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Challenger Brand

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
BURN THAT AD

Challenger Brand

BURN THAT AD

BURGER KING, DAVID SÃO PAULO

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Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

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Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

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Silver Cannes Lions
BILLIE JEAN KING YOUR SHOES

Use of Ambient Media: Small Scale

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

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Silver Cannes Lions
THISABLES

Use of Ambient Media: Small Scale

THISABLES

IKEA, McCANN

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Silver Cannes Lions
SCENT BY GLADE

Use of Ambient Media: Small Scale

SCENT BY GLADE

S.C JOHNSON, OGILVY

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Silver Cannes Lions
THE WHOPPER DETOUR

Data-driven Targeting

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Silver Cannes Lions
BURN THAT AD

New Realities & Voice-activation

BURN THAT AD

BURGER KING, DAVID SÃO PAULO

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Silver Cannes Lions
STREET-VET

Digital Installations & Interactive Screens

STREET-VET

PURINA, McCANN PARIS

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Silver Cannes Lions
VOICE OF HUNGER

Co-creation & User Generated Content

VOICE OF HUNGER

SWIGGY, DENTSU WEBCHUTNEY

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Silver Cannes Lions
EXPENSIFY TH!$

Launch / Re-launch

EXPENSIFY TH!$

EXPENSIFY, JOHNXHANNES NEW YORK

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Silver Cannes Lions
BILLIE JEAN KING YOUR SHOES

Challenger Brand

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

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Silver Cannes Lions
SECOND CHANCES

Breakthrough on a Budget

SECOND CHANCES

DONATE LIFE CALIFORNIA, CASANOVA//McCANN

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Bronze Cannes Lions
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

Other FMCG

THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

THE FEMALE COMPANY, SCHOLZ & FRIENDS

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Bronze Cannes Lions
MISCARRIAGE ASSOCIATION - CARDS OF ACKNOWLEDGEMENT

Healthcare

MISCARRIAGE ASSOCIATION - CARDS OF ACKNOWLEDGEMENT

MISCARRIAGE ASSOCIATION, MRM//McCANN

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Bronze Cannes Lions
BILLIE JEAN KING YOUR SHOES

Consumer Durables

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

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Bronze Cannes Lions
NO NEED TO FLY - AROUND THE WORLD IN GERMANY

Travel

NO NEED TO FLY - AROUND THE WORLD IN GERMANY

GERMAN RAIL, OGILVY GERMANY

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Bronze Cannes Lions
MIND THE GAP

Travel

MIND THE GAP

BERLINER VERKEHRSBETRIEBE, SERVICEPLAN GERMANY

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Bronze Cannes Lions
POSTABLE FUKUSHIMA LOCAL PAPER

Media / Entertainment

POSTABLE FUKUSHIMA LOCAL PAPER

FUKUSHIMA-MINPO CO., DENTSU INC.

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More Entries from FCB NEW YORK

24 items

Grand Prix Cannes Lions
THE WHOPPER DETOUR

Activation by Location

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Titanium Grand Prix Cannes Lions
THE WHOPPER DETOUR

Titanium

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Grand Prix Cannes Lions
DREAMCASTER

Live Broadcast / Live Streaming

DREAMCASTER

AB INBEV – MICHELOB ULTRA, FCB NEW YORK

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Grand Prix Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Grand Prix Cannes Lions
SPREADBEATS

Technological Achievement in Digital Craft

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
LAP OF LEGENDS

Broadcast/Live Streaming

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
MCENROE VS MCENROE

Applied Innovation

MCENROE VS MCENROE

AB INBEV, FCB NEW YORK

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Gold Cannes Lions
SPREADBEATS

Motion Graphics Design & Animation

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
A SONG FOR EVERY CMO

Targeting & Engagement

A SONG FOR EVERY CMO

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Retail

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
RACHEL

Consumer Services / Business to Business

RACHEL

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
BRAD

Consumer Services / Business to Business

BRAD

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
SPREADBEATS

Mailing/Programmatic Mail

SPREADBEATS

SPOTIFY, FCB NEW YORK

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Gold Cannes Lions
DREAMCASTER

Use of Screens & Audio Visual Platforms

DREAMCASTER

MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
MICHELOB ULTRA COURTSIDE

Use of Events

MICHELOB ULTRA COURTSIDE

ABINBEV, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
LAP OF LEGENDS

Real-Time Usage & Targeting

LAP OF LEGENDS

AB INBEV - MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR (2021)

Acquisition

THE WHOPPER DETOUR (2021)

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Use of Mobile

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Gold Cannes Lions
MCENROE VS MCENROE

Technological Achievement in Digital Craft

MCENROE VS MCENROE

AB INBEV, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Excellence in Mobile Campaign & Messaging

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

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Gold Cannes Lions
THE WHOPPER DETOUR

Challenger Brand

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
SPREADBEATS

Consumer Services/Business to Business

SPREADBEATS

SPOTIFY, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
SPREADBEATS

Craft in B2B

SPREADBEATS

SPOTIFY, FCB NEW YORK

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