In this spot we see a man have a heart attack on the subway. As onlookers react and call for help, the man begins to age backward to himself as a young boy - the point at which his genetic link to heart disease would have been discovered and his life saved.

The video ran on YouTube and the Heart & Stroke's website with a click through to donate and learn more.

15% hike in donations during the time the campaign ran. Greater awareness of the power of genetic research.

Highlight the incredible breakthroughs made possible by research from the Heart & Stroke Foundation and encourage people to help in support of finding future cures.

The Heart & Stroke Foundation sought to raise funds for research into heart disease and stroke. One of the more important breakthroughs of late was the genetic link to future heart disease. People are often born with genes that lead to heart attacks later in life. By identifying them early, doctors can change the future of potential victims and save lives.